What is Google Analytics?

What is Google Analytics?


Google Analytics is an examination tool that gives you a very top-down knot for your site as well as application execution. This coordinates with the entirety of Google's promotional items (counting Google ads, search consoles and data studios), a mainstream decision for anyone using various Google devices.


Would it be appropriate for you to use Google Analytics?


In the event that you need a ton of information - and all importantly, the opportunity and ability to dissect it and follow it - GA is an incredible fit. Nevertheless, if you are searching for something that is anything but difficult to establish and learn, you will be disappointed. GA is unquestionably a term of responsibility: to execute and cast, up and use the ship. Other ad checking options (for example, HubSpot) can give you all the information you need to do very little work.

Is Google Analytics free?

There is a free and paid version of Google Analytics (the last one is called Analytics 360). Small and medium-sized outfits will likely get all the highlights you need from the free form. Undertaking organizations need to be redesigned at any rate - you need to reveal a closed channel and display attentions; to announce; Greater attitude, measurement and measurement towards property; And infinite and unfamiliar information.

Paying 360 extra provides you with committed assistance, including your own record supervisor. Through this, membership expenditure can be justified despite all the troubles.

Also, how about that membership expense? This is not trivial. Exam 360 starts at $ 150,000 every year (invoiced month to month) and increments occur more than a month after your site hits.

The cost of 360 will cost many organizations. Be that as it may, on the off chance that you have a plan to spend for both administration and organization or in-house investigators to deal with their exam tasks, think of contributions.

From that closed path, how about we get to the great stuff.

Step-by-step instructions for using Google Analytics


  • Make a record, on a closed chance that you haven't done yet.

  • Include the site name, URL and industry you need to follow.

  • Get your custom JavaScript code that will allow GA to screen on your site.

  • Include this code directly after the <head> tag of your site. (More on this below)



  • Go to your Google Analytics login and confirm the code works by clicking the optional tab on your site in the "Continuous Reports" area or by taking a gander while clicking on your telephone. At any rate a guest should appear on the site (that's you!)


Do you need to add Google Analytics code to every page of your site?

This is very manual work - especially if your website has more than 50 pages. Also, what happens when you create new pages? Do you need to add tags every time?

Relax, because the short answer is: no. Long-term answer: You only need to add tags to every page template. So, if there is a page type on your site (meaning that each individual page uses the same header module), then you only need to add it to that module - and it will apply to every page.

If you have two page types, you will have to paste the code into two separate header modules. Three page types? Three header modules.


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